Overview


The Dovetale platform provides a multitude of visualization and aggregation tools to enrich social media data sources across the web. Subject to the Subscription purchased on Dovetale (Starter, Pro or Enterprise), you may be granted access to additional data that is available on the Dovetale Platform.




What is "Basic Data"?


"Basic data" on the Dovetale platform includes:

  • Followers, Following, Subscribers and Likes
  • Engagement
  • Additional Calculated metrics such as average likes, average comments, total views, % sponsored posts, % sponsored Engagement, 7 day growth, etc.
  • Platform aggregation and profile enrichment


What is "Advanced Data"?


"Advanced data" on the Dovetale platform includes everything listed above, as described in "Basic Data", in addition to the following data: 

  • Calculated Audience data such as:
    • % Audience Gender
    • % Audience Location
    • % Audience Bots/ Unknown
    • % Audience Age